{"id":560,"date":"2016-07-16T16:02:16","date_gmt":"2016-07-16T23:02:16","guid":{"rendered":"https:\/\/2016.vancouver.wordcamp.org\/?post_type=wcb_session&#038;p=560"},"modified":"2016-07-16T16:02:16","modified_gmt":"2016-07-16T23:02:16","slug":"converting-website-visitors-into-business-leads","status":"publish","type":"wcb_session","link":"https:\/\/vancouver.wordcamp.org\/2016\/session\/converting-website-visitors-into-business-leads\/","title":{"rendered":"Converting Website Visitors into Business Leads"},"content":{"rendered":"<p>Business owners work hard and pay money to bring visitors to their website. Most businesses are missing out on being able to directly communicate with that well-earned traffic after they have left the website. Email marketing is proven to be effective for lead conversions, however it can be difficult to get someone to join your list. In order to earn new subscribers, you need to add value to your visitor\u2019s lives and trade them something useful in return for their equally valuable email address. We\u2019ll walk through three non-technical pieces of a lead capture set-up that will help to increase the number of people that join your list and gives business owners the chance to further build trust with their visitors and develop those leads into customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business owners work hard and pay money to bring visitors to their website. Most businesses are missing out on being able to directly communicate with that well-earned traffic after they have left the website. Email marketing is proven to be &hellip; <a href=\"https:\/\/vancouver.wordcamp.org\/2016\/session\/converting-website-visitors-into-business-leads\/\">Continue reading <span class=\"assistive-text\">Converting Website Visitors into Business Leads<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":15045194,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1472317200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[517],"footnotes":""},"session_track":[289],"session_category":[],"class_list":["post-560","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7mW3T-92","session_date_time":{"date":"August 27, 2016","time":"10:00 am"},"session_speakers":[{"id":"517","slug":"scott-towne","name":"Scott Towne","link":"https:\/\/vancouver.wordcamp.org\/2016\/speaker\/scott-towne\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/vancouver.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vancouver.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/vancouver.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/vancouver.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/560\/revisions"}],"predecessor-version":[{"id":561,"href":"https:\/\/vancouver.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/560\/revisions\/561"}],"speakers":[{"embeddable":true,"href":"https:\/\/vancouver.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/517"}],"author":[{"embeddable":true,"href":"https:\/\/vancouver.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/scotttowne"}],"wp:attachment":[{"href":"https:\/\/vancouver.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=560"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/vancouver.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=560"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/vancouver.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}